77c7 Privacy Policy

77c7 ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of every player who uses its online casino and sports betting services. This Privacy Policy describes how 77c7 collects, uses, stores, shares, and protects personal information in connection with the operation of the 77c7 platform, accessible at https://77c7.asia.

This policy applies to all players who register an account, browse the platform, contact customer support, or interact with any feature of the 77c7 website. It applies to personal data collected through the website, any mobile-optimised version of the platform, and any communications channels operated by 77c7, including live chat and email.

77c7 operates as an English-language platform serving players in Bangladesh. All data processing activities described in this Privacy Policy are conducted with reference to the data subject's rights and applicable data protection principles. Where this policy refers to "personal data", it means any information that identifies or could reasonably identify a living individual, either alone or in combination with other information.

This Privacy Policy was last updated in January 2026. We encourage you to review it periodically. When material changes are made, the effective date shown at the top of this page will be updated and, where practicable, we will notify registered players via email.

77c7 collects personal data through several channels: directly from you when you register and use the platform, automatically as you interact with the website, and in limited circumstances from third parties such as payment processors and identity verification services. The categories of personal data we collect are as follows:

• Full legal name as it appears on your government-issued identity document
• Date of birth (for age verification — players must be 21 years of age or older)
• Residential address, including city, district, and postal code
• Email address and mobile phone number
• Username and encrypted password (passwords are never stored in plain text)
• Copies of identity verification documents (National ID card, passport, or equivalent) submitted as part of the Know Your Customer (KYC) process

• Mobile wallet identifiers associated with your bKash, Nagad, Rocket, or Upay account (account numbers/phone numbers linked to payment methods)
• Transaction history, including deposit amounts, withdrawal amounts, dates, and payment method used
• Bonus and promotional credit history
• Documents provided to satisfy source-of-funds verification requests

• Game session logs, including games played, wagers placed, wins, losses, and session duration
• Sports betting activity, including markets selected, stake amounts, odds accepted, and bet outcomes
• Responsible gaming tool settings, such as deposit limits, session time reminders, and self-exclusion status

• IP address and approximate geolocation derived from IP
• Device type, operating system, browser type and version
• Pages visited, features accessed, and time spent on the platform
• Cookies and similar tracking technologies (see Section 06)
• Log files recording platform access and error events

• Records of live chat conversations with the 77c7 support team
• Email correspondence sent to or received from [email protected]
• Any information you voluntarily provide when contacting support

77c7 uses the personal data it collects for the following defined purposes. We do not use your data for any purpose that is incompatible with the purposes for which it was originally collected without obtaining your separate consent.

Where 77c7 sends you marketing communications — such as bonus offers, promotional updates, or seasonal promotions tied to events like Eid, Pohela Boishakh, or major cricket tournaments — this is done on the basis of your consent, provided at the time of registration or subsequently updated in your account settings. You may withdraw consent to marketing communications at any time by updating your communication preferences in your account dashboard or by contacting support.

77c7 processes personal data in accordance with recognised data protection principles. The legal bases on which we rely for the various categories of processing activity are as follows:

• Contract performance: Processing that is necessary to fulfil our contractual obligations to you under the Terms & Conditions, including account management, payment processing, and game delivery.
• Legal obligation: Processing that is required to comply with applicable legal and regulatory obligations, including identity verification, anti-money laundering checks, and fraud prevention reporting.
• Legitimate interests: Processing carried out in pursuit of 77c7's legitimate business interests, where those interests are not overridden by your rights and freedoms. This includes fraud detection, platform security, analytics to improve the platform, and responsible gaming monitoring.
• Consent: Processing that is based on your freely given, informed, and specific consent, including the sending of marketing and promotional communications. You may withdraw this consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

77c7 does not sell, rent, or trade your personal data to any third party. We share personal data with third parties only in the following limited and defined circumstances:

• Payment processors: Your payment method identifiers and transaction data are shared with the relevant mobile wallet and payment service providers (bKash, Nagad, Rocket, Upay) solely for the purpose of processing your deposit or withdrawal transaction.
• Game providers: Your account identifier and gaming session data are shared with third-party game providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) as necessary to deliver their games within the 77c7 platform. These providers are contractually bound to process your data only for the purpose of game delivery.
• Identity verification services: Where 77c7 uses a third-party KYC service to verify your identity documents, your identity data is shared with that provider for the purpose of verification only. Results are returned to 77c7 and the provider does not retain your data beyond the period required for verification.
• Fraud prevention and security partners: Technical data and behavioural signals may be shared with fraud detection and cybersecurity partners to identify and prevent fraudulent activity on the platform.
• Legal and regulatory authorities: 77c7 will disclose personal data to law enforcement agencies, regulatory authorities, courts, or other government bodies where required to do so by applicable law, or where disclosure is necessary to protect the rights, property, or safety of 77c7, its players, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of the assets of 77c7, personal data held by 77c7 may be transferred to the acquiring entity. Affected players will be notified in advance of any such transfer.

All third-party service providers who receive personal data from 77c7 are required to implement appropriate technical and organisational security measures and are permitted to use the data only for the specific purposes for which it was shared.

77c7 uses cookies and similar tracking technologies to operate the platform, recognise returning players, maintain session state, and collect analytics data to improve the platform experience. Cookies are small text files stored on your device by your web browser.

The categories of cookies used by 77c7 are as follows:

• Strictly necessary cookies: These cookies are required for the platform to function. They include session cookies that maintain your login state and security cookies that protect against cross-site request forgery. These cookies cannot be disabled without preventing you from using the platform.
• Functional cookies: These cookies remember your preferences, such as your chosen language, display settings, and responsible gaming limits, so that you do not have to reconfigure them on each visit.
• Analytics cookies: These cookies collect anonymised or pseudonymised data about how players interact with the platform — including which pages are visited most frequently and where errors occur — to help us improve the platform. Analytics data is processed in aggregate and is not used to identify individual players.
• Marketing cookies: Where you have consented to receive marketing communications, marketing cookies may be used to personalise the promotions and offers displayed to you on the platform based on your gaming activity and preferences.

You may manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging into or using the platform. Disabling other categories of cookies may affect the functionality or personalisation of your experience.

77c7 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and the 77c7 platform
• Encryption of sensitive data fields (including passwords and payment identifiers) at rest in the 77c7 database
• Role-based access control ensuring that only authorised personnel with a defined business need can access personal data
• Multi-factor authentication requirements for administrative access to data systems
• Regular penetration testing and security audits conducted by independent security specialists
• Intrusion detection and monitoring systems operating continuously across the platform infrastructure
• Documented incident response procedures, including player notification protocols in the event of a data breach affecting their personal data

While 77c7 takes all reasonable steps to protect your data, no data transmission over the internet can be guaranteed to be 100% secure. You are responsible for keeping your account login credentials confidential and for logging out of your account when using shared devices. If you suspect that your account credentials have been compromised, contact 77c7 support immediately via live chat.

77c7 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected and to comply with applicable legal, regulatory, and accounting obligations. The following general retention principles apply:

• Active account data: Personal data associated with an active 77c7 account is retained for the duration of the account's existence plus a period of up to five years following permanent account closure, to fulfil record-keeping, dispute resolution, and legal compliance obligations.
• Financial and transaction records: Transaction data and financial records are retained for a minimum period required under applicable anti-money laundering and financial record-keeping regulations, typically five years from the date of the transaction.
• KYC and identity documents: Identity verification documents are retained for the period required by applicable AML regulations from the date of the player's last transaction, and are securely deleted thereafter.
• Support communications: Records of live chat and email correspondence with the support team are retained for up to two years to support dispute resolution and quality assurance.
• Analytics data: Anonymised analytics data, from which no individual player can be identified, may be retained indefinitely for platform improvement purposes.
• Marketing consent records: Records of your consent to receive marketing communications are retained for the duration of your account, plus a reasonable period thereafter, to demonstrate compliance with consent requirements.

When personal data reaches the end of its defined retention period, it is securely deleted from 77c7's systems or anonymised in a manner that renders re-identification impossible. Players may request early deletion of their personal data in accordance with the rights described in Section 09, subject to overriding legal retention obligations.

As a player whose personal data is processed by 77c7, you have the following rights with respect to your personal data. To exercise any of these rights, please contact the 77c7 support team via live chat or by emailing [email protected]. We will respond to your request within a reasonable timeframe and will not charge a fee for handling requests unless they are manifestly unfounded or excessive.

• Right of access: You have the right to request a copy of the personal data that 77c7 holds about you, along with information about how it is being used and with whom it has been shared.
• Right to rectification: You have the right to request that inaccurate or incomplete personal data held by 77c7 be corrected or completed. You may also update certain account details directly through your account dashboard.
• Right to erasure: In certain circumstances, you have the right to request the deletion of your personal data. This right may be limited where 77c7 is required to retain data to comply with legal obligations, resolve disputes, or enforce its Terms & Conditions.
• Right to restriction of processing: You have the right to request that 77c7 restrict the processing of your personal data in certain circumstances, for example while the accuracy of the data is being contested or while an objection to processing is being assessed.
• Right to object: You have the right to object to processing of your personal data that is based on 77c7's legitimate interests, including direct marketing. Where you object to direct marketing, 77c7 will cease processing your data for that purpose immediately.
• Right to data portability: You have the right to receive a copy of the personal data you have provided to 77c7 in a structured, commonly used, machine-readable format, and to request that this data be transmitted directly to another controller where technically feasible.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to the withdrawal.

The 77c7 platform is strictly intended for adults aged 21 years and above. 77c7 does not knowingly collect personal data from any person under the age of 21. The registration process requires all applicants to confirm their date of birth and to represent that they are 21 years of age or older. Age verification documents may be requested at any point to confirm eligibility.

If 77c7 becomes aware that personal data has been collected from a person under the age of 21, it will take immediate steps to delete that data from its systems, close the associated account, and return any deposited funds in accordance with its account closure procedures. If you have reason to believe that a person under 21 has created an account on the 77c7 platform, please contact support immediately via live chat.

Parents and guardians are encouraged to make use of parental control software and internet filtering tools to prevent minors from accessing online gambling platforms, including 77c7. Information on responsible gaming tools is available on our Responsible Gaming page.

The 77c7 platform may contain references to third-party game providers, payment partners, and sports data sources. While 77c7 carefully selects its partners, we are not responsible for the privacy practices or content of any third-party websites, services, or applications that are accessed via or referenced on the 77c7 platform.

Where you interact with a third-party service — such as initiating a bKash or Nagad transaction through that provider's own application or interface — any personal data you provide directly to that provider is subject to the third party's own privacy policy, not this one. We encourage you to review the privacy policies of any third-party services you use in connection with your 77c7 account.

77c7 reserves the right to update or amend this Privacy Policy at any time. When changes are made, the effective date shown at the top of this page will be updated. Where the changes are material — meaning they significantly affect how we collect, use, or share your personal data — we will provide reasonable advance notice to registered players via email or a prominent notice on the platform.

Your continued use of the 77c7 platform following the posting of an updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with the revised policy, you must cease using the platform and may close your account by contacting the support team. We recommend reviewing this page periodically to stay informed of any updates.

If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data that 77c7 holds about you, please contact the 77c7 data support team. We are available 24 hours a day, 7 days a week (Bangladesh Standard Time, UTC+6) and aim to respond to all privacy-related enquiries within 48 hours.

For general account and platform support, please use the live chat feature available on the 77c7 platform. Live chat is the fastest channel for time-sensitive requests, with a typical response time of under 2 minutes during all hours of operation.

If you wish to submit a formal data subject access request, erasure request, or any other rights request under Section 09, please contact us via email with the subject line "Data Rights Request" and include your registered account username and the specific right you wish to exercise. We will acknowledge your request within 24 hours and provide a full response within 30 days.